Task 2 18B

This shoe is made for extra comfort without that bulky look you could get in most shoes, it has the fashion to it still so this will be our unique selling point as you can have comfort and still look nice. This basic shoe will not be covered in logos at all as this seems to put people off wearing it, we will have our logo just on the bottom of the shoe printed on, and also a star printed on the outside of the shoe, our patterns make the shoes unique enough already. This will be cheap as its only simple printing process. Our advertising budget is 2.5 million as we will create a television advert to be played in the evenings in an advert slot from a popular programme so many people will view it. With this money we can afford professionals to shoot the advert, they will bring their own equipment so we don't have to worry about funding this. My target audience ranges from people aged 14-36 just looking for comfortable fashionable shoes you wont look silly in.